News & Events

THOMAS BROWN 3RD OVERALL FOR SEASON, 2-2 AT ATV MX FINALE

  Thomas Brown ended the ATV MX National Championship presented by CST Tires season in third place overall after taking second place in both motos at the year’s final round. Round 10 was held August 11 at Loretta Lynn’s in Hurricane Mills, Tennessee. Brown started the day strong, taking the ATVRiders.com Top Qualifier award, and […]

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Brown Riding High with ATVMX RedBud Win and Selection Team USA QXON

Thomas Brown is riding CST tires to a certified hot streak. Brown’s first ATVMX win of the year came shortly after news that he’ll ride for the US in this year’s Quadcross of European Nations (QXON). At Saturday’s RedBud race, Round 9 of the ATVMX National Championship presented by CST Tires, Brown took third place […]

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Do You Know Your Customer? 5 Ways to Qualify Tire-Buying Customers

Tips to Sell More UTV Tires When it comes to tires, many customers look to dealers to direct them to a product that will fit their needs. Whether they are a first time UTV rider or a professional racer, getting to know the customer’s specific needs can be the key to making the sale or […]

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CST Tires Sponsors Tour of Qinghai Lake for Sixth Straight Year

Continuing its strategy of supporting cycling at levels from grassroots to pro, CST Tires is sponsoring the Tour of Qinghai Lake for a sixth consecutive year. CST is the only designated tire for the 13-stage, UCI-sanctioned race, which runs July 16-29 in China’s Qinghai province.   The company is also sponsoring a team competing in […]

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Tread Check: How Terrain Influences Tire Sales

Determining the best tire for a customer ultimately comes down to knowing what application they choose to ride on; whether it be mud, sand, dirt or a combination. Knowing that tire tread is the factor between a rider sinking into a sand dune or accelerating out of a muddy trail can be the key to […]

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