When it comes to tires, many customers look to dealers to direct them to a product that will fit their needs. Whether they are a first time UTV rider or a professional racer, getting to know the customer’s specific needs can be the key to making the sale or not.
Location – Knowing the intended use of the tire will help identify what product is best. Most of the time, UTV tires will take a beating on varying terrain. Recommend tires that will last the test of time and travel according to your customer’s desires.
Construction – When asking the customer where they intend to ride, you can use this to pinpoint which construction they might prefer.
Capacity – If the customer’s intended use is for work, ask what kind of load they will be transporting. The load carrying capacity varies for each tire and machine. Ideally, match or exceed the load carrying capacity of the tire to that of the machine.
Value – Every customer is looking for is a good deal and a tire purchase should not be a frugal one. Give customers options based on their needs that range from least expensive to most expensive. Identify each component of the tire that fits what the customer is looking for and allow them to choose based on their budget.
Proof –Is your customer a racer? When a racer enters a dealership, they are looking for a tire that will help them get to the finish line. The product you are selling could have influential racers who are sponsored by a specific brand that appeals to them. If the tire you’re selling has name recognition, it helps to show customers that there are riders who stand by the brand at the checkered flag. Knowing who some of the racers are and what tires brands they ride with will help you identify with certain customers.