Extending its sponsorship of Ajax’ successful 2013-14 season, CST has signed a deal to sponsor the team’s Indonesia Tour.
The company will be the Official Sponsor of the Tour, which begins May 11 at Gelora Bung Karno stadium in Jakarta, against Persija Jakarta. A second match, against Persib Bandung, is scheduled for May 14 at Si Jalak Harupat stadium in Bandung. Live broadcasts of the matches are expected to reach an audience of approximately 30 million, providing excellent exposure for the CST brand. The brand will also be highly visible during several planned Tour-related events.
Ajax Marketing Director Edwin van der Sar sees multiple benefits to the trip. “The Indonesia Tour will be a very good experience for our young group of players. We will also support some social and commercial initiatives together with Aegon, Adidas and CST. The trip will also be very special to present Ajax to millions of fans, many of whom have never seen an Ajax game live,” said van der Sar.
Mr. Marx Lee, CST Netherlands sales department manager, is equally pleased that the company will join Ajax for the Tour: “Indonesia is a very important market for CST, and we are glad that alongside the exposure for our brand in Europe, CST will now also benefit in Indonesia.”
CST is proud to sponsor the Ajax Indonesia Tour Powered by CST. For more information on Ajax, please visit English.ajax.nl. For more information on the Tour, please contact Fabian Duineveld: [email protected].