CST Announces the Behemoth

The tire that William Yokley rode to this year’s GNCC UTV championship will soon be available to the public.

The Behemoth’s new pattern is ideal for covering rugged terrain and delivering the great traction that both Yokley and CST customers demand. The Behemoth’s radial construction guarantees lower rolling resistance in hardpack conditions and provides confidence at high speeds on the trail and in deep mud, as well as confidence that you’ll make it out of the backwoods. With an 8-ply rating, the Behemoth is also well-equipped to carry heavy loads and is extremely durable.

Yokley, the winner of three of the season’s six GNCC UTV races, praised the Behemoth after the event that clinched his title. “The Behemoth tires were excellent this weekend,” he told CST. “The steering was excellent, and the tires were extremely predictable all the way around the track. Whether in the woods or at high speeds, the Behemoth tires were awesome all day long!”

The Behemoth is available for ordering. For more information about this tough new CST tire, please visit CSTtires.com.

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Yokley Takes GNCC UTV Championship

In what is sure to be the first of many such victories, CST’s sponsored rider William Yokley wrapped up the GNCC UTV championship at the series’ season finale. The race was held October 26 in Crawfordsville, Indiana.

The Polaris rider’s fifth place finish for the day secured his title, after a season which saw him win three of the year’s six GNCC UTV races. Yokley said that his CST Behemoth tires, which made their racing debut taking him to victory in Round 5, came through for him again. “The Behemoth tires were excellent this weekend,” he told CST. “The steering was excellent, and the tires were extremely predictable all the way around the track. Whether in the woods or at high speeds, the Behemoth tires were awesome all day long!”

CST congratulates Team Polaris National Guard’s William Yokley on his championship and on a season of exciting GNCC racing.

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CST to Attend EICMA Show in Milan

A growing presence in the international tire market, CST will host a booth at the biggest motorcycle show in the world, EICMA. Scheduled for November 5-10 in Milan, Italy, the show will open to the press and trade visitors on November 5, and to the general public on November 7.

CST will join more than 1,000 exhibitors from 35 countries at this year’s EICMA, the 71st International Motorcycle Show. The company will have its high-quality tires, including both motorcycle and ATV models, on display.

To learn more about EICMA, please visit http://www.eicma.it/en/. CST looks forward to meeting customers at this exciting show.

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Yokley Wins UTV National Championship Round 5

A CST prototype tire made a spectacular debut when William Yokley rode it to victory at Round 5 of the GNCC series. The race, which featured the first use of CST’s new Behemoth model in competition, was held October 12 in St. Clairsville, Ohio.

Yokley said that the Behemoth gave him what he needed in slick conditions: “The tires really performed well, and I had total confidence in them the whole race. They hooked up great in the slick corners. I felt in complete control while sliding, and the tires performed great at high speeds.”

The victory, the third for the Polaris National Guard Team in the season’s five races to date, gave the team the lead in the series’ points race. After five rounds, Yokley has racked up 116 points in the XC1 Modified class. The Behemoth will be available to consumers in the coming months. Yokley’s early-season success came using the CST Clincher side-by-side tire, which is currently available for purchase at local powersports shops or online retailers.

CST congratulates William Yokley on his victory and wishes him the best at Round 6, scheduled for October 26-27 in Crawfordsville, Indiana.

CST Sponsors FASTER Cycling Festival

CST is pleased to sponsor the FASTER Cycling Festival, a fun-filled event for cyclists of all ages.  The festival is scheduled for October 27, 2013 in Scottsdale, Arizona.

FASTER promises to have something for just about everyone, from beginners to serious racers. In addition to the FASTER Grand Prix, a criterium for competitive and USA Cycling-licensed cyclists, the festival offers the FASTER Gran Fondo, a challenging and supported bike ride with timed climbs for prizes. The Gran Fondo features 35, 65 and 100-mile routes. A kids’ race will let the youngest riders in on all the action, and visitors can also enjoy an expo with local and national vendors, as well as the New Belgium Brewing Beer Garden. Held to benefit the American Diabetes Association’s® Tour de Cure® 2014, FASTER will feature a VIP banquet with a silent auction to raise additional funds.

CST is proud to support cycling and the American Diabetes Association® through sponsorship of this family-friendly event. For more information on the FASTER Cycling Festival, please visit http://www.fastercyclingfestival.com.

CST Supports Bike Safety Fair

Always happy to support the cause of bicycle safety, CST is proud to donate mountain bike tires to an event which promotes rider safety and skills as prizes for the participants.

The Central Point Police Department’s bike patrol team will host their ninth annual bike safety fair and skills event September 14 in Central Point, Oregon. Targeted toward both children and adults, the fair typically draws as many as 500 participants. CST’s donation will serve as prizes at some of the fair’s skills and safety sections.

CST is proud to assist the Central Point Police Department as they work to promote safe cycling in their community.

CST an Asset to Ajax’ Global Marketing Plans

CST’s recently announced sponsorship deal with Ajax will provide the team with a new platform to increase its popularity in Asia and around the world, according to the team’s marketing director, Edwin van der Sar.

“CST is one of the biggest tire manufacturers in Asia,” van der Sar noted in a column published this month. “It means that Ajax is known all over the world. CST wants to create brand awareness and build their image. On the other hand, we want to enlarge our popularity in China. We [have] already [gotten] many requests to share our football knowledge and how we can produce so many good footballers in such a little country.” The team’s visibility can grow exponentially in a country as a large as China, he added.

Ajax’ brand profile can’t help but grow with triumphs such as the recent 2-1 win over arch-rival team Feyenoord, in a match held August 18 at the Amsterdam ArenA. The victory was Ajax’ second out of the season’s three matches to date.

The three-year sponsorship deal between CST and Ajax was announced in July. CST officials believe that support of Ajax, the Netherlands’ largest and most successful team, will help to spread awareness of the CST brand in Europe.

CST is proud to sponsor Ajax. For more information on CST, please visit www.csttires.com. For more information on Ajax, please visit www.ajax.nl.

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CST Sponsors Ajax Soccer Team

CST has announced a three-year sponsorship deal with Ajax, the largest and most storied team in the Netherlands. The deal will be signed August 20.

Cheng Shin Holland CEO Jack Duis is excited to link CST to Ajax, and expects the team to be an ideal partner in increasing the company’s brand awareness in Europe. “We are proud to link CST to the most successful club in the Netherlands,” he said. CST’s European head office is located in Amsterdam.

CST is proud to sponsor Ajax and wishes them the best in their upcoming matches. For more information on Cheng Shin Holland, please contact Fabian Duineveld at [email protected]. For more information on CST, please visit www.csttires.com. For more information on Ajax, please visit www.ajax.nl.

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CST Launches New Website

Continuing its growth as a powerful global tire brand, CST is thrilled to announce the launch of an all-new, innovative global website! The new CST website features a responsive design, allowing customers to seamlessly find the tire that best suits their passion, because CST is “Where passion meets the ground.”

“We’re very excited to launch this new and improved website. A lot of hard work went into producing a website that our customers will find helpful, informative and interactive,” CST Marketing Specialist Nate Hamilton said of the new website launch.

A new tire-finder application is one of many improvements that will make it even easier for a customer to find the exact tire they are seeking. Customers can filter through options including application, tire size, bead type, terrain, ply rating and tread depth to aid in their search.

Another useful feature new to CSTtires.com is the “Find a Dealer” option that appears when you click on a tire. This addition to the website will give CST customers the information necessary to find distributors who carry the tire they are looking for.

CST has worked hard to produce a new, user-friendly website that will provide our customers with enhanced opportunities to learn about CST products and where to find them, plus all the news and happenings at CST. Check it out for yourself at www.CSTtires.com!

CST Cup Strait Cycling Open Tournament Held in Jimei

Held earlier this year in China’s Jimei district, the second annual CST Cup Strait Cycling Open Tournament was a great success.

 The race attracted cyclists from more than 30 of the country’s best teams, including Fuji, Taokas, High Tek and Progress. Among the more than 400 racers were Yang Jiajie, Zhong Youcai, Wang Chao, Lin Caiyun and Liu Lan. Team Shenzhen Moxun’s Tian Zhuqi took first place, with Zhejiang Beiou’s Chen Jinbo in second place and DPS’ Xiao Jian rounding out the podium in third. The race attracted considerable attention from fans, with spectators coming from as far away as Europe and North America to witness the event.

 CST was happy to partner with the Jimei Cycling Association to sponsor this special event, and thanks everyone involved in making it a success.

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Yokley Wins Round 4 of GNCC UTV

William Yokley of Team Polaris National Guard took his second win of the season at Round 4 of the GNCC UTV series, with teammate Scott Kiger joining him on the podium in third place.

Yokley’s victory takes Team Polaris, the defending champions, one step closer to another title. Yokley is the current points leader of the class, while Kiger is third. Both riders trusted CST 26” Clincher tires to take them to the podium. Yokley was pleased with their performance: “The tires really worked well this weekend. The Clinchers had perfect traction and durability in the slick, rocky sections. I am really happy with the tires, and they just keep getting better and better for us.”

CST congratulates William Yokely on his victory and thanks Scott Kiger and all of its riders for their outstanding performances.

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CST Sponsors IMBA-CST Trail Builder Program

Long a promoter of mountain biking in all its forms, CST is proud to support the International Mountain Bicycling Association-CST Trail Builder Program.

The company is providing tires to the non-profit educational group’s program. The tires will be used as rewards for the volunteers who come out to work on their local trails with CST products. Earlier this year, CST supported IMBA by providing tires and giveaway items for the organization’s membership drive at the Sea Otter Classic. IMBA Membership Manager Ron Judd expressed his appreciation. “Sincere thanks for the tires, tubes, pens and bags that CST supplied for IMBA’s presence at Sea Otter.  We had these on show at two of our booths, in posters and event media and the attendee response was incredible.  The deal helped IMBA with a huge lift in year-over-year membership signups and a 35% lift overall in fundraising,” said Judd.

Founded in 1988, IMBA today has more than 35,000 individual members and 750 chapters, clubs and patrols. The organization encourages low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions.

CST congratulates IMBA on its fine work and is happy to provide support to this worthwhile organization. For more information on IMBA, please visit imba.com.

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CST Sponsors Trips for Kids

As a strong supporter of causes which promote cycling and help young people, CST is proud to sponsor Trips for Kids ® (TFK®) in 2013.

Operating in the United States, Canada and Israel, TFK® has opened the world of cycling to over 100,000 at-risk youth since 1988, through both mountain bike rides and Earn-A-Bike programs. The organization has more than 80 chapters, in which young people receive lessons in confidence building, achievement and environmental awareness through the development of practical skills and the simple act of having fun.

“CST has honored Trips for Kids for the fourth year with both a generous grant and a gift of tires,” said Trips for Kids Director Marilyn Price. “Thanks CST for supporting our 80 chapters with your gifts!”

CST is happy to again support this fine organization. For more information on Trips for Kids ®, please visit tripsforkids.org.

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CST AND COASTAL RACING INK SPONSORSHIP DEAL

CST is proud to announce its association with Coastal Racing Factory Polaris, the premier side-by-side race team on the East Coast of the United States. (more…)

CST Donates Prizes for Charity Trail Ride

Always ready to support a good cause, CST has donated two sets of ATV tires to a trail ride benefiting the Geisinger Children’s Miracle Network Telethon. Sponsored by the Anthracite Trail Riders, the ride is scheduled for October 7 at the Anthracite Outdoor Adventure Area in central Pennsylvania.

Through Janet Weis Children’s Hospital, Geisinger Wyoming Valley, and more than 40 medical groups and outreach clinics, the Geisinger Children’s Miracle Network works with sick and injured children, providing the latest technology, allowing children to attend specialized summer camps, bringing health education to the community and much more. CST is donating one set of 26” Clincher tires and one set of 26” Ancla tires to be raffled as prizes for the trail ride.

CST is proud to support the Anthracite Trail Riders as they assist a fine organization in helping children. For more information, please visit geisinger.org/cmn.

CST Supports Ride for Reading

Ride for Reading, which works to promote literacy and healthy living through the distribution of books via bicycle to children from low-income neighborhoods, is getting support from CST.

CST is sponsoring a Ride for Reading delivery, scheduled to coincide with Interbike, through donations of tires and tubes, which will be used as prizes for volunteers. The Interbike delivery is slated to involve more than 100 volunteers, who will distribute an estimated 1,500 books to students at Las Vegas-area elementary schools. The delivery will mark an important milestone for the organization: At some point during the event, according to Ride for Reading, the group will deliver its 100,000th book.

The prize donations are not the first gesture of support CST has made toward Ride for Reading. Earlier this year, the company sponsored a book drive for the organization at CST’s corporate office in Suwanee, Georgia.

CST is proud to support Ride for Reading and commends this fine organization for its work with young people across the U.S.

CST a Hit at EUROBIKE

The CST booth was a popular stop at EUROBIKE, held August 29 – September 1 in Friedrichshafen, Germany.

The display, which featured models of some of CST’s best-selling bicycle tires, generated high traffic from fans and positive buzz about the company’s products. The show itself was a hit as well, drawing 43,700 industry visitors from 97 countries, plus an additional 20,500 bike fans on public day. Media coverage of EUROBIKE reflected the show’s popularity, with nearly 1,900 journalists from 42 countries in attendance.

CST was proud to participate in EUROBIKE and thanks everyone involved in making it a resounding success.

CST Supports Community Cycling Center

Continuing its support for cycling across the country, CST is sponsoring Portland, Oregon’s Community Cycling Center.

The center works to provide access to cycling for people of all backgrounds, striving to build a vibrant community whose members use cycling to stay healthy and connected. “We at the Community Cycling Center would like to thank CST for the generous tire and tube donation,” said Gram Shipley, inventory coordinator for the center. “We would not be able to do what we do without the support of organizations like yours. Many of the tubes and tires you donated will be used on our program bikes and at community outreach events. Others will be provided at a low cost to community members in need at our friendly neighborhood bike shop; none of them will go to waste.”

The company is happy to provide assistance, according to Aaron Chamberlain of CST: “The Community Cycling Center provides an invaluable resource to the bike-friendly city of Portland. CST is proud to support the CCC’s mission of broadening access to bicycling for all members of their community.”

For more information on the Community Cycling Center, please visit communitycyclingcenter.org.

CST-Sponsored Trips for Kids Profiled in Decline Magazine

Trips for Kids, a CST-sponsored organization which helps underserved young people discover the joys of mountain biking, is profiled in the May issue of Decline magazine. CST provides both products and financial support to Trips for Kids, which has more than 70 chapters in the United States, Canada and Israel.

The latest issue of Decline, a magazine devoted to current events in mountain biking, is available on newsstands now. Subscriptions to the print form of the publication, as well as free digital subscriptions, are available at declinemagazine.com.

CST is proud to sponsor Trips for Kids and is pleased to see its work highlighted in Decline.