Xiamen, China – November 21, 2024 European Tires Distributor B.V. (ETD), the official distributor of CST Tires in the Benelux Union and France, has completed a successful visit to CST’s headquarters and production facilities in Xiamen, China. The visit was marked by productive discussions and a shared vision for deeper collaboration between the two companies in the European market.
Led by Managing Director Sjeng Van Der Maarel, the ETD delegation toured CST’s state-of-the-art manufacturing facilities and R&D centers, gaining insights into the innovative technologies and stringent quality standards that define CST Tires. The visit also included strategic meetings with CST’s leadership team, including CST International Sales Director Alvin Xie, who emphasized CST’s commitment to expanding its footprint in Europe through strong partnerships.
“CST Tires values our partnership with ETD and recognizes their exceptional efforts in representing our brand in the Benelux Union and France. This visit underscores our commitment to providing high-quality, innovative products tailored to the needs of European customers. We look forward to achieving even greater success together,” said Alvin Xie
Sjeng Van Der Maarel echoed this sentiment: “ETD is proud to partner with CST Tires, a company renowned for its advanced manufacturing and dedication to excellence. This visit has deepened our understanding of CST’s capabilities and reaffirmed our confidence in their products. We are excited about the opportunities for growth and collaboration as we continue to bring CST Tires to customers in the Benelux Union and France.”
The visit also served as a platform to discuss future strategies, including the launch of new tire products tailored to the European market, enhanced logistics solutions and joint marketing initiatives. Both companies expressed enthusiasm for further collaboration aimed at strengthening CST’s brand presence and meeting the evolving needs of customers.
About CST Tires
CST brand tires are offered by Cheng Shin Rubber Ind. Co. Ltd. (Cheng Shin Tire). Employing more than 25,000 people, Cheng Shin Tire is the largest manufacturer of bicycle and motorcycle tires in the world and offers products in many other categories as well. Distributed in more than 150 countries, the CST brand covers a wide range of market segments. CST products include tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks, forklifts, agricultural and lawn and garden equipment. For more information, visit www.CSTtires.com.