CST Tires recently conducted a successful visit to their official distributor in Kenya, Tire World, as part of CST’s ongoing commitment to supporting partners and enhancing market presence in East Africa. The visit focused on advanced truck tire training and in-depth market research, reinforcing the strong partnership between the two companies.
Led by CST Sales Manager Bruce Lin, the CST team provided comprehensive training sessions for Tire World’s sales and technical teams, focusing on the latest developments in CST’s truck tire range. The training aimed to equip the Tire World team with the knowledge and tools to deliver superior service to customers and expand CST’s market share in the region.
Bruce Lin elaborated on the purpose of the visit: “Kenya is a strategic market for CST Tires, and Tire World has been an exceptional partner in driving our growth in the region. This visit was an opportunity to share insights, enhance our collaboration and ensure that our truck tires meet the specific needs of the Kenyan market. Together, we are committed to delivering high-quality products and unparalleled support to our customers.”
Tire World Managing Director Bhavin Gudka expressed enthusiasm for the partnership and the opportunities it brings: “The collaboration with CST Tires has enabled Tire World to provide our customers with reliable, high-quality truck tires that meet the demands of the Kenyan market. This training has further strengthened our expertise, and we are excited about the future of this partnership. With CST’s support, we are confident in our ability to grow and better serve our customers.”
In addition to the training sessions, CST and Tire World conducted joint market research, engaging with local customers and businesses to better understand the unique challenges and opportunities within the Kenyan trucking industry. This feedback will play a crucial role in shaping CST’s product offerings and strategies for the region.
About CST Tires
CST brand tires are offered by Cheng Shin Rubber Ind. Co. Ltd. (Cheng Shin Tire). Employing more than 25,000 people, Cheng Shin Tire is the largest manufacturer of bicycle and motorcycle tires in the world and offers products in many other categories as well. Distributed in more than 150 countries, the CST brand covers a wide range of market segments. CST products include tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks, forklifts, agricultural and lawn and garden equipment. For more information, visit www.CSTtires.com.