CST Sponsors IMBA-CST Trail Builder Program

Long a promoter of mountain biking in all its forms, CST is proud to support the International Mountain Bicycling Association-CST Trail Builder Program.

The company is providing tires to the non-profit educational group’s program. The tires will be used as rewards for the volunteers who come out to work on their local trails with CST products. Earlier this year, CST supported IMBA by providing tires and giveaway items for the organization’s membership drive at the Sea Otter Classic. IMBA Membership Manager Ron Judd expressed his appreciation. “Sincere thanks for the tires, tubes, pens and bags that CST supplied for IMBA’s presence at Sea Otter. We had these on show at two of our booths, in posters and event media and the attendee response was incredible. The deal helped IMBA with a huge lift in year-over-year membership signups and a 35% lift overall in fundraising,” said Judd.

Founded in 1988, IMBA today has more than 35,000 individual members and 750 chapters, clubs and patrols. The organization encourages low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions.

CST congratulates IMBA on its fine work and is happy to provide support to this worthwhile organization. For more information on IMBA, please visit imba.com.

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