Do You Know Your Customer? 5 Ways to Qualify Tire-Buying Customers

Tips to Sell More UTV Tires

When it comes to tires, many customers look to dealers to direct them to a product that will fit their needs. Whether they are a first time UTV rider or a professional racer, getting to know the customer’s specific needs can be the key to making the sale or not.

Location – Knowing the intended use of the tire will help identify what product is best. Most of the time, UTV tires will take a beating on varying terrain. Recommend tires that will last the test of time and travel according to your customer’s desires.

Construction – When asking the customer where they intend to ride, you can use this to pinpoint which construction they might prefer.

Capacity – If the customer’s intended use is for work, ask what kind of load they will be transporting. The load carrying capacity varies for each tire and machine. Ideally, match or exceed the load carrying capacity of the tire to that of the machine.

Value – Every customer is looking for is a good deal and a tire purchase should not be a frugal one. Give customers options based on their needs that range from least expensive to most expensive. Identify each component of the tire that fits what the customer is looking for and allow them to choose based on their budget.

Proof –Is your customer a racer? When a racer enters a dealership, they are looking for a tire that will help them get to the finish line. The product you are selling could have influential racers who are sponsored by a specific brand that appeals to them. If the tire you’re selling has name recognition, it helps to show customers that there are riders who stand by the brand at the checkered flag. Knowing who some of the racers are and what tires brands they ride with will help you identify with certain customers.

CST Tires Sponsors Tour of Qinghai Lake for Sixth Straight Year

CST Tires Sponsors Tour of Qinghai Lake for Sixth Straight Year

Continuing its strategy of supporting cycling at levels from grassroots to pro, CST Tires is sponsoring the Tour of Qinghai Lake for a sixth consecutive year. CST is the only designated tire for the 13-stage, UCI-sanctioned race, which runs July 16-29 in China’s Qinghai province.


The company is also sponsoring a team competing in the Tour, Ningxia Ticai Livall Intercontinental. The riders of Ningxia Ticai Livall Intercontinental are racing on tires developed by CST in cooperation with a cycling team from Italy, Team Bardiani. 


Taking advantage of the prominence of the Tour, CST is using the race as an opportunity to launch an additional four new tires:


C1922, the Cito, is a lightweight, high-performance road tire which features remarkably low rolling resistance and an attractive selection of sidewall colors.

C1768, the Heathen, offers superior traction and excellent cornering performance. This MTB tire’s superior puncture protection delivers a worry-free ride.

C1747N, the Jackrabbit II, is an exclusive racing tire designed specifically for MTB XC racing. A lightweight carcass and ingenious pattern design not only provide C1747N with excellent grip, but also meet high-speed riding requirements. 

C1955, the Serratus, is a durable tire that performs well on pavement or off-road, featuring a pattern design which effectively reduces rolling resistance.






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In order to optimize performance and to best meet riders’ needs, all of these tires were developed using feedback from pro cyclists. CST is proud to provide pro racers and recreational riders alike with high-quality tires developed in the spirit of skilled craftsmanship. 

Tread Check: How Terrain Influences Tire Sales

Determining the best tire for a customer ultimately comes down to knowing what application they choose to ride on; whether it be mud, sand, dirt or a combination. Knowing that tire tread is the factor between a rider sinking into a sand dune or accelerating out of a muddy trail can be the key to finalizing a tire sale.

One would assume the rider will be geared up for a day of on the trail in wet, muddy conditions after a rainstorm or near a marsh, but are their tires prepared for the adventure? When selling mud tires, offer a tire with deep lugs and wide voids that can be one to two inches deep to push mud away from the tread. The tire’s spikes should be spaced out and the tire should be heavy in order to take on the wet terrain.

Rocky and Hard Pack
The harder the terrain, the more lugs a rider will need on their tire to grip and make contact with different angles and grooves that come in rocky or hard terrain. Protecting the sidewall with extra lugs will help with durability and traction when shifting from a hard to a soft surface.

For racers, lightweight tires that have more space between lugs help with contact on medium and hard terrains. The knobby lugs give the rider quick acceleration and control that gives the rider flexibility on a track. Depending on the track, an off-road racer’s terrain can determine what options to point to the customer; lightweight and low ply tires are best for motocross and more ply would be needed for a racer who were tackling an off-road course in the woods.

Have you ever walked in boots on the beach? Your foot sinks right into the ground and it takes a lot longer to raise a foot to the next step as opposed to wearing flip flops that are light and graze the surface of the sand. The same idea goes for tires. A lightweight tire is best when hitting the desert. Sand tires stand out with their paddle tread that ribs horizontally across the tire to push the sand away from the tread, keeping the vehicle on top of the surface and propelling it forward.

Identifying the riding terrain for a customer can improve tire sales at any dealership. What type of tread is moving your sales forward?

Three Upgrades from CST Tires that Won’t Break the Bank

Three Upgrades from CST Tires that Won’t Break the Bank


With the welcomed arrival of a late-blooming spring across much of the country, mountain bikers are eager to hit the woods and explore the trails. Some rode all winter, and their drivetrains are showing it. Others let their bikes sit unattended in the garage through the off season. 

Representatives from both groups will soon arrive at your shop, looking to give their rides a little TLC in preparation for a summer’s worth of shred – or, they’ll be visiting for repairs from having neglected their bike for a bit too long.

After a standard inspection, tune-up, and cleaning, most MTB spring refurbishments should include the addition of new tires for the new season ahead. The average rider tends to defer tire updates as long as possible, due to the high cost and the optimistic belief that there’s always a bit more life in the current set. 

CST Tires, available from all major distributors, offers options like the Rock Hawk, BFT, and Jack Rabbit that provide noticeable upgrades without breaking the bank.

For instance, CST’s Rock Hawk tires feature an open tread design and large side lugs, which work together to clear debris, improve traction, and enhance cornering. The Rock Hawk tire is for technical terrain including hard pack, loose over hard, medium, and loose, and it features CST’s Exceptional Puncture Safety (EPS) technology, which is a layer of poly-fiber material between the tread and casing that prevents objects from penetrating the casing to puncture the tube.

Rock Hawk, like many of the tires offered by CST, is available wire or folding bead, in three diameters and numerous widths, in keeping with industry trends toward MTB and gravel tire size expansion. The 26”, 27.5” and 29” Rock Hawk tires all come in widths of 2.25” and 2.40” at present, and will be available in widths of 2.60”, 2.80”, and wider in late 2018 / early 2019.

Another arrow in the CST quiver is the BFT, designed for all-mountain freeriders who need a beefy tire that can handle rocky terrain and high-speed turns. It’s perfect for long-travel bikes and its center and side knobs grip the trail on climbs and while cornering. Terrain-wise, it’s ideal for loose over hard pack, medium, loose, wet, and muddy conditions.

Like the Rock Hawk, BFT is offered with EPS technology and it has either a wire or folding bead. In addition to 26”, 27.5” and 29” diameters, it also comes in 20” and its width selection ranges from 2.25” to 4.0”, with additional widths planned to debut soon.

For those who have embraced tubeless riding and love a diverse tire that can do it all, the Jack Rabbit from CST is worth a look. It complies with Universal System Tubeless (UST) standards, and is compatible with all UST-specific rims. A standard tube-type version is also available. 

As its name implies, the zippy Jack Rabbit tire has a fast-rolling tread design with small ramped knobs. It’s great on hard pack, loose over hard, and medium terrain and it features CST’s EPS technology to prevent punctures. The Jack Rabbit tire comes in 26”, 27.5” and 29” diameters and in widths from 1.95 to 2.25.

All of CST’s mountain tires range in price from $18-$40 (retail!) – making them a low-cost and high-impact upgrade to offer your customers. 

CST Rider Spotlight: Beau Baron

CST Rider Spotlight: Beau Baron


Beau Baron is a natural-born rider, a multi-time WORCS champion, who is frequently in first place on side-by-sides. Everyone knows that if it’s got wheels and can be raced, Baron will take it all the way to the podium.

Baron has been tapped as one of CST Tires’ primary Brand Ambassadors. Not only does Baron race in multiple classes, but he is the only rider we know who races moto, ATV and SxS.

Whether it’s the Pulse for ATV, Dingo for SxS, or Legion MX-VI for moto –Baron rides CST Tires in all of them. While chasing championships in the WORCS circuit, he also spends quite a bit of time helping CST Tires develop their products like the Dingo and others.

“I run two different tires for WORCS, so the Dingo is more for a hardpack setting,” said Baron. “The tire is really good and it’s got a nice round shape to it so it doesn’t catch really hard in the ruts but you can lay it in there and stay in the ruts. It also has good traction on hardpack.”

One of the things Baron said he likes the most about the Dingo is that it’s very predictable in a variety of conditions.

“The predictability on my slides, the predictability in the ruts, you know, not popping out when I don’t want it to, but being able to have it loose enough to where I can throw it sideways and have a predictable slide. It’s just an all around great tire.”

Baron said that CST Tires is committed to the SxS market and continuing to invest in the brand to give riders what they want and need, both on and off the track.