CST Sponsors Xtreme Plus, Now Competing in Dakar Rally


CST is sponsoring Xtreme Plus, the powerhouse SxS team currently racing through the Peruvian desert in the Dakar Rally. The rally runs through January 17.

Six-time winners of the Dakar Rally, Xtreme Plus has also won the FIA World Championship five times, most recently in 2018. Their Polaris RZR vehicle is outfitted with CST’s Lobo RC tires, models eminently well-suited for the Dakar Rally, one of the toughest races in the world. 

“We’re very proud to sponsor the champions at Xtreme Plus, and we feel confident that CST tires will carry them through every mile of brutal terrain they face this year,” said Chris Meyer, marketing coordinator for CST’s specialty department.

To learn more, join Xtreme Plus fans around the world as they follow the team’s progress on Facebook throughout 2019. 

Gravel: Ride the New Wave with CST Tires

Two years ago, the term “gravel bike” had barely come into use; now, there’s nary a shop that hasn’t encountered – and even embraced – the category. Word of this “new” sport is spreading quickly among cyclists – from those whose friends are inviting them to their first gravel grinders, to those who are drawn to the appeal of a car-free riding experience that’s not hard-core mountain biking.

To go along with the explosion in gravel bikes, one of the fastest growing segments in bicycle sales currently, CST Tires has developed three gravel-worthy new products, the Detour, Convoy, Tirent tires, all of which were introduced at Interbike 2018 last month in Reno. These models join the CST Pika, a longstanding favorite. Read on for descriptions and availability information:

The CST Pika tire is a dirt road tire that’s built for the changing terrain of a weekend gravel tour, or even a commute. It features ramped center knobs and U-shaped shoulder knobs, the combination of which allow for fast, smooth forward riding and confidence and traction when turning. Available in 700×38 with a wire bead, the CST Pika is equipped with dual compound tread. It features CST’s Exceptional Puncture Safety (EPS) technology, which is a layer of poly-fiber material between the tread and casing that prevents objects from penetrating the casing to puncture the tube.

The newly launched CST Tirent is a 700x40c dirt and gravel tire designed in the most popular width for gravel riding. Based on CST’s B-Fast mountain bike tire and also equipped with dual compound tread, the Tirent is a performance-minded tire with a tread pattern that offers low rolling resistance for enhanced speed. Its shoulder knobs are spaced apart more widely for traction. The Tirent has a wire bead and it also features CST’s EPS technology.

Coming to market in early 2019, the brand new CST Detour tire is great for hard-packed dirt roads and pathways. It’s a fast-rolling, high-volume and lightweight tire that’s a perfect complement to a commuter or gravel bicycle. A reflective sidewall stripe helps make the rider more visible and ensures greater safety in low light conditions. The Detour, offered in 700x38c sizing, also features wire bead and dual compound tread. The tread pattern is great for traction in wet conditions, whether riding on dirt, grass, or pavement.

Finally, the CST Convoy tire rounds out the 2019 offerings from CST. The Convoy is a tire that’s engineered for the new generation of versatile all-road and gravel bikes and it has optimized tread across three different widths: 32, 38, and 50c. The tread pattern has evenly spaced knobs for a consistent and connected feel in a range of conditions from “kitty litter” gravel to chunky stone. As with its gravel siblings, the Convoy tire features a wire bead and CST’s EPS technology.

CST Tires are available from all major bike shop distributors. The Detour, Convoy, Pika and Tirent are a low-cost and high-impact tire solution for your gravel-riding customers.

CST Tires for the Roadie: Great Options at Great Prices

The summer riding season is well under way, particularly for road riders who are taking advantage of the warm weather and long days to commute by bicycle, join evening group rides, and plan longer weekend bike trips. With the added mileage comes incremental wear and tear on the bike, particularly its tires. Since tires are the only point of contact between the bicycle and the road, it’s important to inspect them often. 

Depending on a tire’s makeup, the weight of the rider, and whether the tire is positioned on the front or rear wheel of the bike, the life expectancy of the average road tire is between 1,500 and 4,000 miles. 

If a customer keeps buying tubes, or mentions that they’ve been getting “a lot of flats lately”, it’s a good sign that the tires are ripe for replacement. Signs of tire wear can be easily missed by the average rider, as they require a somewhat trained eye to notice: reduction in the depth of grooves in the tread (as compared to a new tire), signs of the tire “squaring off”, holes or punctures from past damage, and sidewall cracks. 

Once you’ve identified terminal tire wear, it’s time to help the customer understand why it’s necessary to buy new tires. Fortunately with budget-friendly CST Tires, you can offer diverse options at prices starting under $20.

A great option for commuters and road touring riders is the CST Caldera, which is engineered to be both durable and resilient. This tire is available in 700c diameter and widths of 25mm and 28mm. Both of these widths are available in wire or foldable bead, with the primary difference between the two beads being the threads per inch (TPI), and the resulting road feel and weight of the tire. 

For the Caldera wire bead tire, the TPI is a relatively low 27, and it weighs between 340 and 385 grams. The Caldera foldable bead, on the other hand, has a TPI of 60 and subsequently weighs less – between 270 and 335 grams, depending on diameter. Additionally, the Caldera foldable bead features CST’s Exceptional Puncture Safety (EPS) technology, making it even more impervious to road hazards. Either way, Caldera is a tire that’s up to the challenge of long miles on the streets of the city. 

When your customer’s kit matches their bike and helmet, it’s a great idea to “match” them to the CST Czar tire, which comes in a rainbow’s array of red, orange yellow, green, blue, pink, grey, and white. Offered in diameters of both 650 (black/grey only) and 700c, with TPI choices of 27 or 60, the Czar is as smooth-riding as it is good-looking, making it an ideal tire for roadies putting in long training rides and commuters navigating the roads to and from work.

All eight colorways of the Czar road tire come in widths of 23 and 25mm, with wire or foldable bead. Overall, Czar is a lighter tire than Caldera, with the foldable bead option weighing 240 grams and the wire bead option weighing 285 – 315 grams.

Meanwhile, at 215 grams, the Recourse weighs in as one of CST’s lightest road tires, and its foldable bead version boasts a plush TPI of 120, as well as CST’s EPS technology to protect against flats. Available in widths of 25 and 28mm, Recourse is engineered for road riders who want a superior tire for training and racing.

CST Tires are available from all major bike shop distributors. The Caldera, Czar, and Recourse range in price from $17-$40 – making them a low-cost and high-impact upgrade to offer customers.

Do You Know Your Customer? 5 Ways to Qualify Tire-Buying Customers

Tips to Sell More UTV Tires

When it comes to tires, many customers look to dealers to direct them to a product that will fit their needs. Whether they are a first time UTV rider or a professional racer, getting to know the customer’s specific needs can be the key to making the sale or not.

Location – Knowing the intended use of the tire will help identify what product is best. Most of the time, UTV tires will take a beating on varying terrain. Recommend tires that will last the test of time and travel according to your customer’s desires.

Construction – When asking the customer where they intend to ride, you can use this to pinpoint which construction they might prefer.

Capacity – If the customer’s intended use is for work, ask what kind of load they will be transporting. The load carrying capacity varies for each tire and machine. Ideally, match or exceed the load carrying capacity of the tire to that of the machine.

Value – Every customer is looking for is a good deal and a tire purchase should not be a frugal one. Give customers options based on their needs that range from least expensive to most expensive. Identify each component of the tire that fits what the customer is looking for and allow them to choose based on their budget.

Proof –Is your customer a racer? When a racer enters a dealership, they are looking for a tire that will help them get to the finish line. The product you are selling could have influential racers who are sponsored by a specific brand that appeals to them. If the tire you’re selling has name recognition, it helps to show customers that there are riders who stand by the brand at the checkered flag. Knowing who some of the racers are and what tires brands they ride with will help you identify with certain customers.

CST Tires Sponsors Tour of Qinghai Lake for Sixth Straight Year

CST Tires Sponsors Tour of Qinghai Lake for Sixth Straight Year

Continuing its strategy of supporting cycling at levels from grassroots to pro, CST Tires is sponsoring the Tour of Qinghai Lake for a sixth consecutive year. CST is the only designated tire for the 13-stage, UCI-sanctioned race, which runs July 16-29 in China’s Qinghai province.


The company is also sponsoring a team competing in the Tour, Ningxia Ticai Livall Intercontinental. The riders of Ningxia Ticai Livall Intercontinental are racing on tires developed by CST in cooperation with a cycling team from Italy, Team Bardiani. 


Taking advantage of the prominence of the Tour, CST is using the race as an opportunity to launch an additional four new tires:


C1922, the Cito, is a lightweight, high-performance road tire which features remarkably low rolling resistance and an attractive selection of sidewall colors.

C1768, the Heathen, offers superior traction and excellent cornering performance. This MTB tire’s superior puncture protection delivers a worry-free ride.

C1747N, the Jackrabbit II, is an exclusive racing tire designed specifically for MTB XC racing. A lightweight carcass and ingenious pattern design not only provide C1747N with excellent grip, but also meet high-speed riding requirements. 

C1955, the Serratus, is a durable tire that performs well on pavement or off-road, featuring a pattern design which effectively reduces rolling resistance.






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In order to optimize performance and to best meet riders’ needs, all of these tires were developed using feedback from pro cyclists. CST is proud to provide pro racers and recreational riders alike with high-quality tires developed in the spirit of skilled craftsmanship.